Hong Kong, one of our first offices, is home to a diverse population of mainland Chinese residents, each with unique characteristics and needs. It is also home to many large banks that increasingly rely on the growing mainland population for business. However, many banks deploy strategies that do not work effectively because they do not understand the mindset of mainland Chinese residents. It’s like using Google Maps to find Shanghai Min: Google says it’s open when it's been closed for a few months already. The media landscape has changed. We’re here to help you navigate.

Are you running Performance Max (PMAX) ? Have you noticed a drop in performance but can’t figure out why—even when your optimization score is at 95% and Ad Strength is Excellent? Do you really trust automation?

Good or Bad, with lineal TV’s landscape drastically changing, Social Video Commerce activities are projected to exceed $1 trillion USD by 2028, showcasing its enormous growth potential. With the increasing trend of people buying products they see online, shoppable video has emerged as a powerful tool for brands. In fact, 62% of viewers think that YouTube plays a significant role in their purchasing decisions. As we move into 2025, leveraging shoppable video presents an exceptional opportunity for marketers.

Brand collaboration is a strategic partnership between two or more brands to create joint projects, campaigns, or products. By leveraging each other’s strengths and resources, brands can achieve shared goals, such as expanding their market presence, increasing visibility, and fostering innovation.

Marketing attribution is a crucial process that evaluates and tracks the performance of various marketing channels. By understanding the interactions and touchpoints customers have with your brand on their journey to conversion, marketing attribution allows you to assign credit to the channels and campaigns that contribute most effectively to your business goals.

Influencer marketing has rapidly evolved into a powerful strategy for brands seeking to leverage social media’s reach and foster genuine connections with their audiences. Influencer marketing offers a more authentic and engaging alternative. This shift is driven by a growing consumer preference for recommendations from personal connections and trusted influencers over traditional brand messages. Currently, 61% of consumers trust recommendations from family, friends, or influencers on social channels, whereas only 38% trust brand-generated content.

Did you know that just a handful of major retail players control about 50% of the e-commerce market? We've noticed that running Google Ads alongside Amazon Ads is crucial for boosting sales both on Amazon and .com platforms for U.S. e-tailers. With major players like Target, Dick’s Sporting Goods, Home Depot, Instacart, Lowe’s, Macy’s, Ulta, and Walmart now having their own retail media platforms, it's more important than ever to ensure your brand stands out. It’s crucial to leverage all platforms to grow your brand, whether you’re selling on your own site, focusing on local markets, or using marketplace platforms.

Up votes. Down votes. If you’re a regular user of Reddit, you know that the community uses a somewhat democratic method to determine which stories and which content is most interesting, most helpful and most relevant. In recent years, Reddit has emerged not just as a social media platform but as a dynamic ecosystem driven by the collective power of its users and the sophistication of AI technologies.This integration has not only transformed user experiences but has also revolutionized advertising strategies on the platform.

Generative AI represents a pinnacle of technological advancement, ushering in a new era of data optimization for SEO. It empowers machines to synthesize trends and social listening across the internet with unparalleled precision and efficiency, fundamentally reshaping how we approach SEO strategies. By going beyond traditional methodologies, Generative AI becomes a catalyst for transformative change in digital marketing. It enables businesses to surpass the limitations of manual SEO tracking and analysis, unlocking untapped potential in the digital sphere.

In the world of global electronics, Taiwan companies are at a massive crossroads. The game has changed. Off the back of Biden’s tariffs on Chinese goods, trade tensions are simmering, manufacturing landscapes are shifting, and economic roller coasters are taking us all for a wild ride.

Brand messaging for effective outreach and networking are critical, but none more tantamount than those that express loyalty and gratitude for customers.

您的客戶是否曾經將所有核心前端編碼、固定隨機字體和 JS 載入時間與 Google Ads 混淆了您的工作 （SEO）？這會讓你緊張嗎？如果是這樣，這篇文章適合你。

Have you ever seen one of those Instagram Reels that effortlessly shows you how to design your kid's bedroom, and then it adds that animation that seems to walk outside the window into mid-air? With all the talk about AI, are machines really taking over? Could it be that simply activating all these PMAX campaigns and tweaking budgets would yield success? Could one day good ole Ad Editor be retired into the sunset?

在BMG，多年來，我們已經建立了100多個甚至1000多個網站，我們見證了行業的發展。完全披露：我們是 Shopify 合作夥伴，WIX 代理商，並且患有 Magento 和 WP Bugs 的 PTSD。我們已經將多個Magento網站從M1遷移到M2，在Adobe和Marketo上執行了無數的漸進式分析集成，並託管了從AWS到Google Cloud到Alibaba Cloud到..的網站。甚至平安雲（是的，我們也刪除了這些字體，以便載入）。

在將近四分之一的生命中花了將近四分之一的時間來仔細檢查數位、變數和不斷旋轉的新數據門之後，我們的團隊頓悟了：所有的 CPA/CPL/CAC/ROAS/LTV 指標，或者我們如何優雅地將它們呈現在精美的數據表或漂亮的數據工作室中，其中包含一些令人討厭的即時 API，都是一根拐杖。

內容很重要，以轉化為中心的內容實際上可以引導使用者完成買家的旅程。工程。這涉及通過文案和明確的價值主張來優化登錄頁面、產品描述和號召性用語 （CTA）。此外，整合信任信號，如客戶推薦、案例研究和信任徽章，有助於灌輸信心。雖然技術 SEO 優化仍然有效，但優先考慮用戶體驗、建立信任和無縫互動可提供無與倫比的轉化價值結果。

每年，許多公司都將目光投向了廣闊而利潤豐厚的美國市場。然而，許多人空手而歸，低估了他們的祖國與美國之間巨大的文化和結構差異。瞭解這些差異可以節省寶貴的時間和資源，確保更順利地進入世界上競爭最激烈的市場之一。

聯網電視 （CTV） 已成為遊戲規則的改變者，徹底改變了受眾消費內容的方式以及廣告商與目標市場的聯繫方式。在Beyond Media Global，我們認識到利用CTV廣告力量的重要性，並致力於為希望利用這一新興平台的廣告商提供全面的解決方案。

零售媒體網路已成為廣告商尋求在銷售點直接接觸消費者的重要平台，亞馬遜、沃爾瑪和塔吉特等巨頭引領了這一潮流。這些網路為營銷人員提供了一個獨特的機會，可以利用第一方數據並與積極尋求購買的消費者互動。

小型企業電子商務支持計劃為新澤西州在商業地點運營的餐飲、零售和個人護理行業的小型企業提供免費的電子商務和數位營銷諮詢服務。